Privacy Policy for Way of Life
At Way of Life Now, protecting your privacy is of utmost importance.
This Privacy Policy outlines how Way of Life (“we,” “us,” or “our”) collects, uses, and protects your personal data (“Personal Data”) when you interact with our website https://wayoflifenow.com and related services (“Services”).
By using our Services, you consent to the collection and processing of your Personal Data as described in this policy. If you do not agree, please discontinue use of our Services.
1. Who We Are
Data Controller:
Way of Life Now
Borgergade 3
1300 Copenhagen K
Referred to as “Way of Life,” “we,” “us,” or “our.”
2. What Personal Data We Collect
We collect information that you provide directly to us and data generated through your interaction with our Services. This includes:
- Personal Identifiable Information: The information you give us when you sign up for our Services and create a profile, like name, email address, phone number, physical address, date of birth and account preferences.
- Usage Data: What you do on our Services. This includes what you click on or like, your posts and photos and messages you send, browsing history, saved projects, categories of interest, and interactions with our Services.
- Device Information: IP address, browser type, and operating system.
- Communication Records: Emails or messages sent to our support team.
Your Activity and Information You Provide
At Way of Life Now, we enable you to engage in various activities on our platform, such as sharing content, exploring projects, interacting with others, and more. We refer to all the things you can do on our platform as “activity.” To enhance your experience, we collect your activity and the information you provide, including:
- Content You Create: Posts, comments, or project submissions.
- Media You Provide: Photos, videos, or content uploaded through our tools or features, including any settings related to your device’s camera or media storage.
- Messages You Send and Receive: Including their content, subject to applicable law.
- Metadata: Information about the content or messages you share, subject to applicable law.
- Interaction Data: Types of content you view or interact with, including sponsored content or ads, and how you interact with them.
- Features You Use: Apps or tools on our platform, and the actions you take within them.
- Transactions: Purchases or payments made through Way of Life, including billing details or other transaction data.
- Hashtags and Tags: Keywords or labels you use to categorize or connect your content.
- Usage Information: The time, frequency, and duration of your activities on our platform.
- Engagement with Pages: Views of and interactions with business profiles, including aggregated insights shared with Page administrators to improve their content and engagement strategies.
- Support Information: Your photo or video selfie, if provided for identity verification or account support.
We use this information to personalize your experience, improve our platform, and provide services aligned with your interests and activities.
3. How We Use Your Personal Data
We use your Personal Data for the following purposes:
1. Service Delivery
- To provide and manage your account and access to the Services.
- To process your requests, projects, or subscriptions.
- Legal basis: Performance of a contract (GDPR Article 6(1)(b)).
2. Improving the Services
- To analyze how you use our Services and enhance user experience.
- To conduct research and develop new features or tools.
- Legal basis: Legitimate interest (GDPR Article 6(1)(f)).
3. Marketing and Communication
- To send newsletters and updates about the Services (with your consent).
- To show you personalized content or advertisements based on your preferences.
- Legal basis: Consent (GDPR Article 6(1)(a)).
4. Compliance with Legal Obligations
- To comply with legal requirements, such as responding to law enforcement requests.
- Legal basis: Legal obligation (GDPR Article 6(1)(c)).
4. Sharing Your Personal Data
We may share your data with:
- Service Providers: Trusted partners who support hosting, analytics, or communication services.
- Marketing Platforms: For targeted advertisements or content personalization.
- Legal Authorities: When required to comply with applicable laws.
All third-party partners are bound by confidentiality agreements and process data in compliance with applicable regulations.
5. International Data Transfers
If your data is transferred outside the European Economic Area (EEA), we ensure appropriate safeguards, such as:
- EU-approved Standard Contractual Clauses.
- Transfers to countries with adequate data protection standards recognized by the European Commission.
6. How We Protect Your Data
We use a combination of physical, technical, and organizational measures to secure your Personal Data. These include encryption, access controls, and regular audits.
However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute protection.
7. Your Privacy Rights
You have the following rights regarding your Personal Data:
- Access: Request details about the data we hold.
- Rectification: Correct inaccurate or incomplete information.
- Erasure: Request deletion of your data (“right to be forgotten”).
- Restriction: Limit how we process your data.
- Data Portability: Obtain your data in a structured, machine-readable format.
- Objection: Oppose processing for marketing or legitimate interest purposes.
- Withdraw Consent: Revoke your consent for specific data processing.
To exercise these rights, contact us at [insert email address].
8. Data Retention
We retain your Personal Data only as long as necessary to:
- Provide our Services.
- Fulfill legal or regulatory obligations.
- Resolve disputes or enforce agreements.
After the retention period, your data will be deleted or anonymized.
9. Third-Party Links
Our website may contain links to third-party sites. We are not responsible for their privacy practices, and we encourage you to review their policies.
10. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. Significant updates will be announced via our website or email notification.
Contact Us
For questions or concerns about this Privacy Policy, contact us at:
Email: info@wayoflifenow.com
This policy is effective from 27/11/2024.