Sustainability in Business
A conversation with Claus Stig Pedersen: a pioneer in sustainable business strategies.
“I’ve worked in business for more than 25 years now, seeking to drive sustainability inside and outside of business, and many times I’ve reflected on what is really the role of business in society.”
Claus Stig Pedersen
I was running around in laboratories and I was not sure it was my life’s purpose to be a chemical engineer. So, I took some time off to reflect on things and I took my surfboard and travelled to Indonesia.
I found some very good wave spots and did a lot of surfing. But I also saw pollution on the beaches. I saw oceans filled with plastics and I saw kids playing in polluted pits.
I saw how the environment was being destroyed, how people’s lives were impacted negatively and how it was a hopeless situation for many of these people to change the situation they were in. That made me very sad and upset.
On my return to Denmark, I joined Greenpeace and looked into politics to see if I could make a difference in these organizations.
But I also realized that if I had to make a really big impact, then it had to come from the same source as the problems, which were businesses. I cut my hair, put on a suit, and I joined the world of business.