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Grums is a Danish skincare brand founded in Aarhus, Denmark, in 2018, with a mission to promote sustainability through circular practices. The company specializes in creating high-quality skincare products by upcycling spent coffee grounds collected from local cafés, including La Cabra in Aarhus. Instead of treating coffee grounds as waste, Grums utilizes their rich content of antioxidants and fatty acids, turning them into effective ingredients that nourish the skin while also reducing waste streams.
Grums is built on core values that emphasize quality over quantity, offering a select range of products that prioritize sustainability, transparency, and health. The brand opposes the “use-and-throw-away” culture by promoting circularity in their production processes. From collecting coffee grounds via cargo bikes to using eco-friendly packaging made from materials like sugarcane-based plastic and recyclable glass, every step of their process aims to minimize environmental impact.
Their products are free of harmful chemicals and unnecessary additives like perfumes, which can cause skin sensitivities. Instead, Grums focuses on creating gentle, effective skincare that improves skin health without compromising on quality or sustainability.
